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Speed Up Your Site and Delight Users: Optimising for Core Web Vitals
Slow websites kill conversions. Learn why website speed is a necessity for modern SEO and how to stop users from bouncing to the competit...
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Five SEO tips for beginners
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Search engine optimisation (SEO) is one of the most effective ways to improve your website’s visibility and attract the right audience through organic search. While SEO involves many moving parts, strong results usually come down to getting a few fundamentals right.
The following five principles form the foundation of an effective SEO strategy, helping your content rank better, perform well across devices, and deliver real value to users.
1. Keyword Research:
Start by researching relevant keywords for your content. Use tools like Google Keyword Planner or SEMrush to find keywords with search volume and low competition.
2. On-Page SEO:
Optimise your content with on-page SEO techniques. This includes using the target keyword in your title, headings, and throughout the content, as well as optimising meta descriptions and image alt tags.
3. Quality Content:
Create high-quality, valuable content that satisfies the user's intent. Google rewards content that provides answers, solves problems, or entertains.
4. Mobile Optimisation:
Ensure your website is mobile-friendly, as Google considers mobile usability when ranking sites. Responsive design and fast loading times are crucial for mobile SEO.
5. Backlinks:
Build high-quality backlinks from reputable websites to improve your site's authority. Focus on earning backlinks through content quality and outreach to industry-related websites.
Remember that SEO is an ongoing process, and it takes time to see results. Patience and consistent efforts are key to success in SEO.