TipsOpinion
Speed Up Your Site and Delight Users: Optimising for Core Web Vitals
Slow websites kill conversions. Learn why website speed is a necessity for modern SEO and how to stop users from bouncing to the competit...
The Blog
5 ways to optimise your website for local search
Tips
In today's digital world, attracting local customers requires optimising your website for local search. Here are 5 key strategies to achieve just that:
- Claim and optimise your Google Business Profile: This free tool is essential for local SEO. It allows you to manage how your business appears in Google Search and Maps. Make sure your profile is complete and up-to-date with your business name, address, phone number, website, hours of operation, and high-quality photos.
- Use local keywords: Target keywords that include your city, town, or neighbourhood. For example, instead of "dentist," use "dentist near me" or "[dentist name] in [your city]." Research relevant keywords using tools like Google Keyword Planner.
- Get listed in local directories: Many online directories list local businesses. Include your business in relevant directories like Yelp, Yellow Pages, and industry-specific directories. Ensure your NAP (Name, Address, and Phone number) information is consistent across all platforms.
- Encourage customer reviews: Positive reviews can significantly boost your local SEO ranking and attract more customers. Ask satisfied customers to leave reviews on Google My Business, Yelp, and other platforms. Respond to both positive and negative reviews professionally.
- Create local content: Create content that is relevant to your local area. This could include blog posts about local events, articles about local attractions, or tips for people in your community. Regularly update your website with fresh content to keep users engaged.